Logistics made easy: kids take on the supply chain

Raben Group has launched an innovative new series of short films, entitled Logistics Shorts. It is designed to make the complex world of logistics more accessible and entertaining by presenting it through the eyes of children, who take on the roles of professionals in the industry. Their straightforward and humorous explanations bring a fresh perspective to topics that might otherwise seem complicated.

Throughout the series, Logistics Shorts explores various facets of logistics, from the different types of transportation Raben uses to deliver goods safely, to the diverse industries and countries the company serves across Europe. The films also highlight company’s commitment to exceptional customer service, innovative IT solutions, and sustainable practices. Viewers are introduced to the concept of contract logistics, where services like warehousing, co-packing, and e-commerce returns management are explained in a simple and relatable way. The series also sheds light on the significant role women play in logistics, challenging stereotypes and showcasing the importance of diversity in the industry.

“At the heart of Raben Group’s strategy is the understanding that people are not machines, but human beings with emotions. We recognize the importance of combining lifestyle communication with expert knowledge, and Logistics Shorts perfectly embodies this approach. By blending professional insights with relatable, everyday experiences, we aim to create marketing content that resonates on both an emotional and intellectual level, ensuring our communication is as dynamic and human-centered as the services we provide.” – explains Marcin Sobczyński, head of marketing in Raben Group.

So far 7 out of 10 episodes of this engaging series has been published and has already resonated with audiences, reaching an impressive 6 mln views on You Tube.

"We are thrilled with the positive response to Logistics Shorts" said Marcin Sobczyński . "The series is available for the viewers on all 15 European markets where Raben Group operates and such a great response from the viewers is indisputable the best incentive for us to develop the project”.

By combining education with entertainment, Logistics Shorts aims to demystify logistics and showcase the vital work Raben Group does every day, all while keeping the content lighthearted and approachable. As the series continues to roll out, Raben Group invites everyone to join in and discover the fascinating world of logistics through the lens of the youngest storytellers. All episodes are available on You Tube and on the company’s social media profiles.

Raben Group has been always seeking an approachable way to educate about the essence of logistics as well as underline the importance logistics plays in everyday life. The company has been also running such campaigns as WeConnect and #RabenExpress, which are aimed at showing from the kitchen how various products are produced and unveil the logistics magic making this products available at the shop shelves worldwide. Taking into consideration the brand's creativity, surely the best projects are yet to come.