The organizer of the festival was Milk Producers Association. During the day, visitors were entertained from the stage by musical and dance groups, specially invited to participate in the event. Small "dairy lovers" had the opportunity to try the milkshakes, take part in a dance master class, shoot a big slingshot, jump on the trampoline, participate in contests for tasty prizes from sponsoring companies and much more.
Children and their parents were the core audience of the festival. The idea of milk promotion and a healthy way of life among the Ukrainians lies at the heart of this event since milk contains all what is needed for the normal development of the child - calcium, proteins, fats, vitamins and minerals.
"The organizers of the event gave us an opportunity to place our vehicle with the brand Fresh Logistics directly at the venue of the festival, where the companies could keep their products in a temperature regime and not be afraid of their quality. We hope that participation in this event will become a good tradition in supporting the idea of a healthy lifestyle. We also thank the organizers for the opportunity to be a part of this project, as one of the areas of our corporate social policy "- sums up Sergey Stolyarchuk , Head of Fresh Logistics Department in Raben Ukraine.