TOP BRAND 2024: Raben Group is one of the 50 strongest media brands in Poland

Raben Group was honoured with the TOP BRAND 2024 title and consolidated its position in the annual list of the strongest brands in the media compiled by PRESS magazine and the Media Monitoring Institute. The logistics operator has now reached the top of the industry ranking for the fifth consecutive year and has thus been included in the prestigious group of 50 brands that were written about most and best during the twelve months. 

To be awarded the TOP BRAND title for five consecutive years is quite an achievement for the company and it confirms the great strength of the brand. Raben Group once again proved to be the most strongly present representative of its sector in the press, on internet portals and in social media, as evidenced by its leading position in the 'Transport and logistics' category. Several variables contributed to this result: the number of publications, the impact, i.e. the reach of the brand mention based on the consumption data of a specific medium, and the sentiment index, i.e. a coefficient based on the overtones (positive, negative or neutral), which evaluate the messages not only in terms of quantity but also quality.

“Although it is said that it does not matter what they say, as long as they say it at all, we strive to ensure that only positive things are said and written about Raben Group. That is why the result of the TOP BRAND 2024 survey fills us with great pride. The media interest generated by our initiatives on 'green' logistics, investments and ESG activities is proof that we have taken the right direction. To remain at the top of the industry ranking for such a long period of time is a huge success and at the same time motivation to continue working and improving.” - says Klaudyna Polanowska-Skrzypek, PR Manager at Raben Group - “I would like to thank our experts for their involvement in media statements which reinforce the image of our brand and contribute to building its strength in the media space. We look forward to adding more statuettes in future editions of the ranking to the five we already have.”

This year's TOP BRAND ranking traditionally includes 500 brands belonging to 50 industries. In total, messages relating to as many as 830 companies were analysed: 1.4 million press releases, 11.9 million online publications and 18.2 million posts from Facebook, Instagram, X and YouTube that appeared between 1 July 2023 and 30 June 2024. The 17th edition of the project, in addition to PRESS magazine, was carried out for the first time by the Media Monitoring Institute (in earlier years by PSMM Monitoring & More).